Cannaland
Investment in the metaverse hit $120bn in 2022 and it shows no sign of slowing. Its been described as a platform for gamers, a virtual shopping space, a new advertising opportunity, or a gateway to as yet undreamt digital experiences, the metaverse is coming.
The metaverse is still very much a work in progress, but its potential to disrupt and bring real-world benefits is becoming increasingly compelling.
The metaverse will likely impact many distinct areas of life, but it will also deliver something genuinely new – a virtual (and convenient) alternative to bricks and mortar stores where the customer experience is truly front and centre, where experts, entertainers, businesses, and fans can meet, learn, and earn.